Dear prospective students,

I would like to thank you very much for your interest in our Ph.D. program in Marketing. It is a very selective program, which only very few German Universities currently offer. We are also dedicated towards educating junior researchers and we are very proud that our doctoral students nowadays have tenured or tenure-track positions in a wide range of countries (Germany, Austria and Switzerland, but also United States, England, and Spain). We are also very proud that our doctoral students won in the past 10 years more than 30 dissertation awards with a total prize money of more than 100,000 Euros.

We focus in our Ph.D. program on marketing analytics. The simple reason is that the increasing digitization leads to a very strong increase in the amount of available data. We strongly believe that the best researchers, but also the best companies, will make clever use of this large amount of data. In particular researchers in marketing work nowadays with very large data set because we have millions of consumers out there whose decisions and the context in which they make these decisions are now much better observable than a decade ago. Compared to doctoral students in other tracks, our doctoral students often have the most expensive computers and they increasingly use cloud-based computing services such as the one provided by Amazon.

We hope that you will share our excitement for marketing analytics in a data-driven world and we are very much looking forward to working with you in our Ph.D. program in marketing.


Best regards,

Bernd Skiera

Ph.D. in Marketing Program Director