Marketing: Key Features

The Ph.D. Program in Marketing at GSEFM lays the foundation for developing fundamentally better solutions for today's and tomorrow's complex marketing decision problems. The Ph.D. Program in Marketing recognizes that in a world where data acquisition capabilities improve by the hour, it is the theoretical, analytical, and computational knowledge that allows marketers to identify relevant data, and make sense of it for fundamentally improved marketing decisions.

Milestones of Ph.D. in Marketing

First-year students in the Master Program in Quantitative Marketing at GSEFM enroll in the same set of courses as the first-year Ph.D. Program in Marketing students. If completing their first year of studies with strong success, the Master Program in Quantitative Marketing students are then eligible and strongly encouraged to join the Ph.D. Program in Marketing from their second year of studies onwards. The Master Program in Quantitative Marketing is completed with a Master thesis written in the final months of the second year of studies.

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