Marketing: Key Features

The Ph.D. Program in Marketing at GSEFM lays the foundation for developing fundamentally better solutions for today's and tomorrow's complex marketing decision problems. The Ph.D. Program in Marketing recognizes that in a world where data acquisition capabilities improve by the hour, it is the theoretical, analytical, and computational knowledge that allows marketers to identify relevant data, and make sense of it for fundamentally improved marketing decisions.

In the first year of the program, students attend core courses in marketing, management, microeconomics, econometrics, and mathematical methods. At the end of the first year of studies, students must pass qualifying examinations in marketing, management, microeconomics, and econometrics. In the second year of the program students complete field courses in two to three fields of their choosing and begin to work on their own research. All students are required to have a faculty advisor by the end of their second year in the program. However, typically students work on projects with their main faculty advisor to be already in the second year. The role of the faculty advisor is to help the student to make the transition from coursework to research and to identify suitable dissertation topics. By the end of their third year in the program students will need to have completed their first research paper. The dissertation is completed in the fourth year of the program. The dissertation must be a major piece of research, and its chapters must have the potential for publication in an international scientific journal. Many of the students in the Ph.D. Program in Marketing graduate with papers already accepted for publication in premier international journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, International Journal of Research in Marketing, or Quantitative Marketing and Economics.

First-year students in the Master Program in Quantitative Marketing at GSEFM enroll in the same set of courses as the first-year Ph.D.  Program in Marketing students. If completing their first year of studies with strong success, the Master Program in Quantitative Marketing students are then eligible and strongly encouraged to join the Ph.D. Program in Marketing from their second year of studies onwards. Other students in the Master Program in Quantitative Marketing in their second year of studies have the option to enroll in concentration courses with an emphasis on policy issues and/or on issues of implementation. The Master Program in Quantitative Marketing is completed with a Master thesis written in the final months of the second year of studies.

Ph.D. Program Structure

First Year
Pre-Semester: Marketing, Mathematics and Statistics
Wintersemester: Advanced Econometrics 1 (8 CP), Advanced Marketing & Management 1 (8 CP), Advanced Microeconomic Theory 1 (8 CP), Mathematical Methods (8 CP)
Sommersemester: Advanced Econometrics 2 (8 CP), Advanced Marketing & Management 2 (8 CP), Advanced Microeconomic Theory 2 (8 CP), Historical and Normative Foundations (8 CP)
Qualifying Examinations
Second Year
Winteremester: Field Courses, Workshop Attendance
Sommersemester: Field Courses, Seminar, Workshop Attendance
Fields Offered:
Marketing (including Bayesian Modelling for Marketing, Customer Management and Social Media, Pricing and Online-Advertising, experimental studies of consumer behavior)
Econometrics (including Bayesian Econometrics, Dynamic Panel Models, Econometrics of Duration and Transition Data, Long Memory in Time-Series, Non-Parametric Econometrics)
Microeconomics and Management (including Behavioral Auction Theory, Behavioral Economics, Decision Making under Risk and Ambiguity, Economics of Taxation, Empirical Labor Economics, Empirics of Contracts, Experimental Economics, General Equilibrium Theory: History, Incentives in Organizations, Intergenerational Economics, Modeling Group Behavior Using Game Theory, Taxes and Finance)
Finance (including Asset Pricing, Corporate Finance Theory, Empirical Banking, Household Finance, Option Pricing, Taxes and Finance)
Development and International Economics (including Cross-Country Studies, Development Microeconomics, Economic Growth, International Trade)
Third Year
Seminar
Workshop Attendance
Independent Studies Course (Teaching Skills)
Third-Year Research Paper
Fourth Year
Workshop Attendance
Job Market Course
Thesis Defense
Stay Abroad
During either the third or fourth year in the program, students may spend one or two semesters abroad for a research stay at an internationally top ranked Ph.D. program. Such stays are facilitated by the faculty advisor.
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