Ph.D. and MSQ in Quantitative Marketing
Pre-Semester: Mathematics, Statistics and Econometrics
First Semester: Advanced Marketing 1 (8 CP), Advanced Econometrics 1 (8 CP), Advanced Microeconomics 1 (8 CP), Mathematical Methods (8 CP)
Second Semester: Advanced Marketing 2 (8 CP), Advanced Econometrics 2 (8 CP), Advanced Microeconomics 2 (8 CP), Programming Languages (4 CP)
First Semester: Field Courses, Workshop Attendance
Second Semester: Field Courses, Seminar, Workshop Attendance
Marketing (including Customer Value Management, Digital Marketing, Bayesian Modelling for Marketing, experimental studies of consumer behaviour)
Econometrics (for a list of courses see the Econometrics section )
Microeconomics and Management (for a list of courses see the Microeconomics and Management section)
Finance (for a list of courses see the Finance section)
Development and International Economics (for a list of courses see the Development and International Economics section)
Historical and Normative Foundations of Economics (including History of Economic Thought, Normative Foundations.
|Independent Studies Course (Teaching Skills)|
|Third-Year Research Paper|
|Job Market Course|
During either the third or fourth year in the program, students may spend one or two semesters abroad for a research stay at an internationally top ranked Ph.D. program. Such stays are facilitated by the faculty advisor.
First Year Courses
The details of the course offerings will differ somewhat from year to year, depending on the faculty member teaching the course in question. The following list summarizes typical first-year course contents. For more details on these courses in any given year as well as the field courses, it is best to consult the course syllabi typically retrievable on individual faculty members’ websites.
|Advanced Marketing 1: customer value management (customer equity, customer-based firm valuation, customer acquisition, retention and cross-selling), digital marketing multivariable testing, experiments.|
|Advanced Econometrics 1: fundamentals of linear Regression (OLS, SUR, 2SLS, 3SLS, GMM, QML), cross-section regression models with limited dependent variables, statistic panel data models.|
|Advanced Microeconomics 1: theory of the household, theory of the firm, decisions under uncertainty, market equilibrium, static and dynamic games under alternative Information structures.|
|Advanced Marketing 2: frameworks for judgement and decision making, heuristics and biases, context-dependent preferences, emotions and decision making, attention and decision making, process tracing.|
|Advanced Econometrics 2: integration and cointegration, single and multiple equation time-series models (ARMA, ARDL, VAR, VECM), spectral analysis, conditional heteroskedasticity.|
|Programming Languages: major methods of programming (such as Python, R, and C) applied to research, specifically data analysis, in economics and business.|